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Aggressive vs Assertive

Clients do not enjoy dealing with aggressive salespeople; however, clients appreciate assertive salespeople. The difference is your ability to communicate your intention, your “why”. Let them know why you are asking the questions you are asking. Let them know why you need to know timelines. Let them know why you are setting up a follow-up appointment. Doing so creates clarity between you and the client. Communicating your intentions will help turn a prospect into a long-term client.

If you need help developing your sales staff, reach out to Nock Advisory to learn how we can help.


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